The first MTV Video Music Awards India are being held in March this year, and will feature categories like ‘Best Video from the Interwebz’.
The MTV VMAs have been entertaining teenagers since 1984 with the ridiculous antics of pop-stars and rock musicians in the USA and the world over. This year though, the awards will be held for the first time in India as the Micromax MTV Video Music Awards India. We are told, via a pretty kvlt press release
From Michael Jackson, Kurt Kobain (Ed’s note: sic), Madonna and Jon Bon Jovi to Beyonce, Lady Gaga, Eminem and U2, the biggest names in music have been a part of the hugely popular MTV Video Music Awards. Often referred to as the ‘Oscars of the youth’, the VMA’s were created to recognize the best in video music. The MTV VMA’s in its 18 year history has had over 300 winners, has been home to countless incredible live performances and has consitently set the stage for some of the most controversial moments in music history. Dubbed as the coolest music awards show in the world, the MTV VMAs now comes to India.
The event will recognize ‘video music’ in three categories, namely Bollywood, Regional and Independent, and will feature a host of awards in all three categories. The sub-categories in Bollywood include Best Bollywood Video, Best Bollywood Album, Best Bollywood Single – Male, Best Bollywood Single – Female and Best Bollywood Lyrics. The regional categories are Best Regional Film Song and Best Regional Film Video, while the sub-categories under Independent or ‘Indi’ (as referred to on the MTV VMA India website) are Best Indi Artist – Male, Best Indi Artist – Female, Best Indi Band, Best Indi Video and Best Indi Lyrics. The awards are scheduled to take place on March 21, 2013 but are currently accepting entries into all these categories and more. There will also be a number of random awards that will be given out in the following categories – Best MTV Push Artist, Best International Video, Best Video from the Interwebz, Best Video Direction, Best Video Editing and Best Sound Design. The entries can be submitted by filling up a pretty simple form on their website (here).
There is some confusion relating to the submission of entries, as the rules state that bands can only submit songs that feature on an album officially released between January 1, 2012 and December 31, 2012 and have an official music video accompanying the track. There is no specification about a live video that is deemed the official music video being eligible for the award or a lyric video of some sort allowing the band to be eligible for categories such as Best Band or Best Indi Lyrics. The release also doesn’t specify what they mean by Best Video from the Interwebz. Stay tuned for clarifications on these things.
The website is accepting nominations until February 13 and will announce the final list of participants who have been shortlisted for the award on February 20. The winners of the competition will probably be decided based on a public vote since the official rules (available on the website and here) list a public vote period from February 21 to March 14. Keep checking this space for updates and to find out more about the MTV Video Music Awards India.
For now, here’s a video of Serj Tankian and the Foo Fighters covering The Dead Kennedys’ ‘Holiday In Cambodia’ at the MTV VMAs in 2007.