Bruce Lee Mani Scores Guitar Strings Endorsement

Thermal And A Quarter frontman Bruce Lee Mani was recently inducted into the list of endorsees of La Bella strings. The American guitar strings manufacturer is endorsed by the likes of Gilberto Gil, Tony Iommi and, um, Bryan Adams, and recently added the TAAQ axeman, often considered one of the best guitarists in the country, as well as New Delhi fusion act Advaita to their list.

Musical instrument manufacturers have had a long history endorsing Indian indie musicians with companies like Gibson, ESP, PRS, Laney and such lending their names and their wares to Indian artists. Mani and Advaita are the first Indian artists on the La Bella list. Stream, in our opinion, one of Mani’s best guitar songs below.

Photos by Rohit Lal