Remember Launchpad? Channel [V] remembers. After a hiatus in 2010, the reality show is back, albeit in a heavily modified avatar. For starters, it’s no longer a reality show. The format has been reworked to fit into the Indiafest schedule, where it will feature alongside other kvlt college-fest-themed events like ‘BLITZKREIG (Treasure Hunt)’, ‘Stylize (Fashion Show)’ and ‘Kahaani Poori Filmi Hai (Bollywood Quiz)’. Thankfully, eligibility will not be restricted to college bands. The contest will be bifurcated into ‘western genre’ and ‘regional/hindi genre’ and zonal finalists will get a chance to play Indiafest (India’s College Festival). Sounds underwhelming so far, but Channel [V], what are the prizes?
Launchpad Bengali Winning Band: Best Bangla Band wins a chance to create a jingle for Star Jalsha
Launchpad Hindi & Western Winning Band: Best Hindi & Western band to be featured on Channel [v]
That isn’t particularly spectacular considering that previous editions of the show were televised and mere participation ensured that one would be ‘featured on Channel [v].’ Also, there’s apparently a mysterious third category for Best Bangla Band. More details are available on the website.
In the battle of kvltness that Channel [V] and MTV are perpetually engaged in, we’re unsure who comes out ahead on this one. One the one hand, MTV Kurkure Rock Desi On Bring It Beats On clearly has the more memorable name, and the show is still actually on TV (for us to mock). But Channel [V] has diversified its attempts, giving us awesomeness like ‘Face Off (The Hunt for the fresh…)’ and ‘Beat It!! (Street Dance).’ Too close to call.
Photos from Launchpad III elimination gig, 2009.
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