Fastrack Does Indie, Zero Style

Fashion brand Fastrack sponsored the recently concluded Zero reunion tour. The tour saw the Dadar foursome play gigs in five cities where they were greeted by large turnouts and flying underwear.

The brand’s work with the band was largely unobtrusive; they limited their logo space to a banner (that featured Sameer Kulavoor’s very cool Zero art) behind Sidd Coutto’s drumkit and behind the tour t-shirt. Fastrack has also used the band’s track ‘Christmas In July’ (download it here) as part of a catalog for their Bikers collection of watches and eyegear. It’s a pretty slick integration, and while the collection itself isn’t too garish (despite what the guy pictured on page 14 might think), you’ll find yourself flipping the pages if for no other reason than to listen to the song in its entirety.

Check out the catalog here.

The brand is also currently promoting a new campaign called myEXbox. It features people telling their ex’s/soon to be ex’s that they should “move on”, via webcam. Sidd Coutto recorded a message too, to not his kind of girl. Check it out here (scroll down a bit).

Props to Fastrack for creatively scoring a fun brand-indie integration. We’ve seen way too many #fails to know that this one’s a #win.