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Eastwind Festival Cancelled

The rumours had been doing the indie industry rounds (perhaps that’s a bit much, but hey, let’s be official) for a few months and now it’s finally confirmed. The Eastwind Festival

5 Jan, 2010

Arjun S Ravi

Editor

The rumours had been doing the indie industry rounds (perhaps that’s a bit much, but hey, let’s be official) for a few months and now it’s finally confirmed. The Eastwind Festival has been cancelled. Originally scheduled for October ’09, it was postponed to January ’10 and now, in an official announcement, the promoters of the event have cancelled it.

The Festival Board has decided to cancel the proposed January edition of the Eastwind Festival. While we have witnessed great interest and support from the public and from our partners, the market conditions do not appear to be conducive for us to do justice to a project of the size and scale we have envisaged.

Translated management speak: no sponsor money = no gig.

The festival had promised an impressive lineup for its latest edition including international artists. No concrete plans (they use the word ‘re-strategising’ in their announcement though) for the continuity of the fest have yet been made public.

Here’s the announcement in its entirety

The Festival Board has decided to cancel the proposed January edition of the Eastwind Festival. While we have witnessed great interest and support from the public and from our partners, the market conditions do not appear to be conducive for us to do justice to a project of the size and scale we have envisaged. Eastwind is an ambitious project, with highly stated aims and objectives, and the Board is keen on ensuring that its market entry is poised for a time when the Festival sees a lot more traction from sponsors. Open Sky Festivals continues to work on securing the next edition of the festival and re-strategising a “launch-to-scale” model. We are also in discussions with the India Jazz Festival (of the heritage of the acclaimed Java Jazz Festival) for a potential merger aimed at working on the delivery of multiple festivals annually. The Board will announce concrete plans for the next edition of the festival after our merger, investment and sponsorship discussions reach a positive conclusion.

More when we hear it.

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