Ten Tracks For A Pound = Good Sense

Over the last few months there have been several attempts to change the way music is delivered to listeners. Some of these have not resulted in much, like MySpace getting the big four labels to license streaming music. Some are concerned with the physical form of music, like SanDisk’s slotMusic venture. Some are just annoying, like the change of Muxtape. None of these though has really been a definitive move in any direction, let alone the right one.

Ten Tracks is a simple concept – 10 songs from 10 upcoming under-the-radar bands for one pound. It’s simple, easy on the wallet and DRM free. Started by a couple of Scottish entrepreneurs, the website offers these 10 tracks in sets. Currently only two sets are available, with more promised in the future.

With Indian artists struggling to make CD sales work, an idea like this has definite potential in profitably distributing music for lesser known bands. Currently, India’s not too hot on digital downloads. Blue Frog is the only indie label that currently offers paid downloads of their roster’s catalogue. However, their pricing is just, well, wrong.

Still, an enterprise like this, with the right PR and marketing, can make a big splash in the Indian indie scene.